What drives store brand purchases during crisis periods? Evidence from panel data in four product categories.
پدیدآورنده
نام
What drives store brand purchases during crisis periods? Evidence from panel data in four product categories.
زبان اثر
انگلیسی
شناسگر
10.1108/IJRDM-02-2015-0020 (شماره مدرک)
10.1108_ijrdm-02-2015-0020 (importid)
تاریخ انتشار
2016
قالب (کتاب)
کتاب