Virtual experience vs. brochures in the advertisement of scenic spots: How cognitive preferences and order effects influence advertising effects on consumers.
پدیدآورنده
نام
Virtual experience vs. brochures in the advertisement of scenic spots: How cognitive preferences and order effects influence advertising effects on consumers.
زبان اثر
انگلیسی
شناسگر
10.1016/j.tourman.2007.03.016 (شماره مدرک)
10.1016_j.tourman.2007.03.016 (importid)
تاریخ انتشار
2008
قالب (کتاب)
کتاب