کتابخانه دیجیتال دانشگاه هنر اصفهان | Understanding Active Loyalty Behavior in Hotel Reward Programs Through Customers' Switching Costs and Perceived Program Value.

Understanding Active Loyalty Behavior in Hotel Reward Programs Through Customers' Switching Costs and Perceived Program Value.

پدیدآورنده

نام

Understanding Active Loyalty Behavior in Hotel Reward Programs Through Customers' Switching Costs and Perceived Program Value.

زبان اثر

انگلیسی

شناسگر

10.1080/10548408.2014.896767 (شماره مدرک)

10.1080_10548408.2014.896767 (importid)

ناشر

تاریخ انتشار

2015

قالب (کتاب)

کتاب