The role of ideology in brand strategy: the case of a food retail company in Italy.
نام
The role of ideology in brand strategy: the case of a food retail company in Italy.
زبان اثر
انگلیسی
شناسگر
10.1108/09590551211201865 (شماره مدرک)
10.1108_09590551211201865 (importid)
تاریخ انتشار
2012
قالب (کتاب)
کتاب