Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment.
نام
Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment.
زبان اثر
انگلیسی
شناسگر
10.1080/13683500.2016.1209163 (شماره مدرک)
10.1080_13683500.2016.1209163 (importid)
تاریخ انتشار
2018 0
قالب (کتاب)
کتاب