کتابخانه دیجیتال دانشگاه هنر اصفهان | Exploratory Study of the Measurement Scales for the Perceived Image and Advertising Effectiveness of Celebrity Endorsers in a Tourism Context.

Exploratory Study of the Measurement Scales for the Perceived Image and Advertising Effectiveness of Celebrity Endorsers in a Tourism Context.

پدیدآورنده

نام

Exploratory Study of the Measurement Scales for the Perceived Image and Advertising Effectiveness of Celebrity Endorsers in a Tourism Context.

زبان اثر

انگلیسی

شناسگر

10.1080/10548408.2010.499059 (شماره مدرک)

10.1080_10548408.2010.499059 (importid)

ناشر

تاریخ انتشار

2010

قالب (کتاب)

کتاب