کتابخانه دیجیتال دانشگاه هنر اصفهان | Effects of brand personality dimensions on consumers' perceived self-image congruity and functional congruity with hotel brands.

Effects of brand personality dimensions on consumers' perceived self-image congruity and functional congruity with hotel brands.

پدیدآورنده

نام

Effects of brand personality dimensions on consumers' perceived self-image congruity and functional congruity with hotel brands.

زبان اثر

انگلیسی

شناسگر

10.1007/s00334-014-0456-0 (شماره مدرک)

10.1016_j.ijhm.2017.06.006 (importid)

ناشر

تاریخ انتشار

2017

قالب (کتاب)

کتاب