کتابخانه دیجیتال دانشگاه هنر اصفهان | When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications.

When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications.

نام

When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications.

زبان اثر

انگلیسی

شناسگر

10.1007/s00004-012-0113-9 (شماره مدرک)

10.1007_s10055-017-0306-3 (importid)

ناشر

تاریخ انتشار

2017

قالب (کتاب)

کتاب