The relevance of visitors' nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy.
پدیدآورنده
نام
The relevance of visitors' nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy.
زبان اثر
انگلیسی
شناسگر
10.1016/j.tourman.2008.07.012 (شماره مدرک)
10.1016_j.tourman.2010.12.004 (importid)
تاریخ انتشار
2011
قالب (کتاب)
کتاب