The influence of retailers' family firm image on new product acceptance.
نام
The influence of retailers' family firm image on new product acceptance.
زبان اثر
انگلیسی
شناسگر
10.1108/IJRDM-06-2014-0079 (شماره مدرک)
10.1108_ijrdm-06-2014-0079 (importid)
تاریخ انتشار
2015
قالب (کتاب)
کتاب