کتابخانه دیجیتال دانشگاه هنر اصفهان | The impact of brand authenticity on building brand love: An investigation of impression in memory and lifestyle-congruence.

The impact of brand authenticity on building brand love: An investigation of impression in memory and lifestyle-congruence.

پدیدآورنده

نام

The impact of brand authenticity on building brand love: An investigation of impression in memory and lifestyle-congruence.

زبان اثر

انگلیسی

شناسگر

10.1016/j.ijhm.2018.03.005 (شماره مدرک)

10.1016_j.ijhm.2018.03.005 (importid)

ناشر

تاریخ انتشار

2018 0

قالب (کتاب)

کتاب