کتابخانه دیجیتال دانشگاه هنر اصفهان | The effect of fit and authenticity on attitudes toward the brand extension: The case of the Monumental Complex of the Alhambra and Generalife.

The effect of fit and authenticity on attitudes toward the brand extension: The case of the Monumental Complex of the Alhambra and Generalife.

پدیدآورنده

نام

The effect of fit and authenticity on attitudes toward the brand extension: The case of the Monumental Complex of the Alhambra and Generalife.

زبان اثر

انگلیسی

شناسگر

10.1016/j.culher.2017.12.003 (شماره مدرک)

10.1016_j.culher.2017.12.003 (importid)

ناشر

تاریخ انتشار

2018 0

قالب (کتاب)

کتاب