Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions: The case of casual-dining restaurants.
پدیدآورنده
نام
Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions: The case of casual-dining restaurants.
زبان اثر
انگلیسی
شناسگر
10.1016/j.tourman.2015.01.001 (شماره مدرک)
10.1016_j.ijhm.2011.01.011 (importid)
تاریخ انتشار
2011
قالب (کتاب)
کتاب