کتابخانه دیجیتال دانشگاه هنر اصفهان | Social media influencers as endorsers to promote travel destinations: an application of self-congruence theory to the Chinese Generation Y.

Social media influencers as endorsers to promote travel destinations: an application of self-congruence theory to the Chinese Generation Y.

پدیدآورنده

نام

Social media influencers as endorsers to promote travel destinations: an application of self-congruence theory to the Chinese Generation Y.

زبان اثر

انگلیسی

شناسگر

10.1080/10548408.2018.1468851 (شماره مدرک)

10.1080_10548408.2018.1468851 (importid)

ناشر

تاریخ انتشار

2018 0

قالب (کتاب)

کتاب