Should new products look similar or different? The influence of the market environment on strategic product styling.
پدیدآورنده
نام
Should new products look similar or different? The influence of the market environment on strategic product styling.
زبان اثر
انگلیسی
شناسگر
10.1016/j.destud.2007.06.005 (شماره مدرک)
10.1016_j.destud.2007.06.005 (importid)
تاریخ انتشار
2008
قالب (کتاب)
کتاب