کتابخانه دیجیتال دانشگاه هنر اصفهان | Reversing the Design-Marketing Hierarchy: Mapping New Roles and Responsibilities in ‘Designer-Led' New Product Development.

Reversing the Design-Marketing Hierarchy: Mapping New Roles and Responsibilities in ‘Designer-Led' New Product Development.

نام

Reversing the Design-Marketing Hierarchy: Mapping New Roles and Responsibilities in ‘Designer-Led' New Product Development.

زبان اثر

انگلیسی

شناسگر

10.1080/14606925.2016.1176340 (شماره مدرک)

10.1080_14606925.2016.1176340 (importid)

ناشر

تاریخ انتشار

2016

قالب (کتاب)

کتاب