Perceived Firm Innovativeness in Cruise Travelers' Experience and Perceived Luxury Value: The Moderating Effect of Advertising Effectiveness.
نام
Perceived Firm Innovativeness in Cruise Travelers' Experience and Perceived Luxury Value: The Moderating Effect of Advertising Effectiveness.
زبان اثر
انگلیسی
شناسگر
10.1007/s00158-016-1595-y (شماره مدرک)
10.1080_10941665.2015.1016051 (importid)
تاریخ انتشار
2016
قالب (کتاب)
کتاب