Managing menu innovation in a saturated market: An empirical evidence from the Chain restaurants in Malaysia.
نام
Managing menu innovation in a saturated market: An empirical evidence from the Chain restaurants in Malaysia.
زبان اثر
انگلیسی
شناسگر
10.1177/1467358415614347 (شماره مدرک)
10.1177_1467358415614347 (importid)
تاریخ انتشار
2017
قالب (کتاب)
کتاب