“Man, I shop like a woman!” The effects of gender and emotions on consumer shopping behaviour outcomes.
نام
“Man, I shop like a woman!” The effects of gender and emotions on consumer shopping behaviour outcomes.
زبان اثر
انگلیسی
شناسگر
10.1108/IJRDM-03-2013-0066 (شماره مدرک)
10.1108_ijrdm-03-2013-0066 (importid)
تاریخ انتشار
2014
قالب (کتاب)
کتاب