کتابخانه دیجیتال دانشگاه هنر اصفهان | It affects, it affects not: A quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products.

It affects, it affects not: A quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products.

پدیدآورنده

نام

It affects, it affects not: A quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products.

زبان اثر

انگلیسی

شناسگر

10.1016/j.jas.2017.02.003 (شماره مدرک)

10.1016_j.ijhm.2010.12.009 (importid)

ناشر

تاریخ انتشار

2011

قالب (کتاب)

کتاب