Hotel restaurant co-branding: The relationship of perceived brand fit with intention to purchase.
نام
Hotel restaurant co-branding: The relationship of perceived brand fit with intention to purchase.
زبان اثر
انگلیسی
شناسگر
10.1177/1356766711420838 (شماره مدرک)
10.1177_1356766711420838 (importid)
تاریخ انتشار
2011
قالب (کتاب)
کتاب