Exploring the role of brand identification and brand love in generating higher levels of brand loyalty.
نام
Exploring the role of brand identification and brand love in generating higher levels of brand loyalty.
زبان اثر
انگلیسی
شناسگر
10.1177/1356766715604663 (شماره مدرک)
10.1177_1356766715604663 (importid)
تاریخ انتشار
2016
قالب (کتاب)
کتاب