کتابخانه دیجیتال دانشگاه هنر اصفهان | Effects of a reward program on inducing desirable customer behaviors: The role of purchase purpose, reward type and reward redemption timing.

Effects of a reward program on inducing desirable customer behaviors: The role of purchase purpose, reward type and reward redemption timing.

پدیدآورنده

نام

Effects of a reward program on inducing desirable customer behaviors: The role of purchase purpose, reward type and reward redemption timing.

زبان اثر

انگلیسی

شناسگر

10.1007/s00334-007-0140-8 (شماره مدرک)

10.1016_j.ijhm.2012.06.003 (importid)

ناشر

تاریخ انتشار

2013

قالب (کتاب)

کتاب