کتابخانه دیجیتال دانشگاه هنر اصفهان | Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions.

Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions.

پدیدآورنده

نام

Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions.

زبان اثر

انگلیسی

شناسگر

10.1007/s00334-008-0172-8 (شماره مدرک)

10.1016_j.tourman.2015.07.017 (importid)

ناشر

تاریخ انتشار

2016

قالب (کتاب)

کتاب