Book Review: We Called It MAG-nificent: Dow Chemical and Magnesium, 1916–1998 We Called It MAG-nificent: Dow Chemical and Magnesium, 1916–1998 by E. N. Brandt . East Lansing : Michigan State University Press , 2013 . 160 pp.; illustrations, notes, sources, index; cloth bound, $24.95.