Allan M. Brandt. The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product That Defined America; PAMELA E. PENNOCK. Advertising Sin and Sickness: The Politics of Alcohol and Tobacco Marketing, 1950–1990.:The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product That Defined America;Advertising Sin and Sickness: The Politics of Alcohol and Tobacco Marketing, 1950–1990. (Drugs and Alcohol: Contested Histories.).