Lane Demas . Integrating the Gridiron: Black Civil Rights and American College Football . New Brunswick : Rutgers University Press . 2010 . Pp. ix, 180. $39.95. Kurt Edward Kemper . College Football and American Culture in the Cold War Era . (Sport and Society.) Urbana and Chicago : University of Illinois Press . 2009 . Pp. xiv, 265. $35.00.